Over-Optimization May Not Be What You Think

over-optimizationMatt Cutt’s recent interview with Danny Sullivan stirred a great fear in the SEO industry when he briefly mentioned “over-optimization“. Webmasters started to speculate what contributes to over-optimization and the results were getting ridiculous. Some even said bolding a keyword is over-optimization, while it wasn’t.

Further into the same interview, Matt Cutts also explained that Google loves SEO. Comparing two sites, one with SEO and one without, Google prefers the SEOed site as it helps GoogleBot understand better. This is also the reason why Google is leveling the playing field, so genuine SEO works better while blackhat SEO gets punished.

Over-optimization does not happen easily. It is a condition that your website is having way way too much of SEO, not the legitimate ones, but those that is obvious to game the search engines. In other words, it is optimization beyond acceptable limit. Some of the red-flags to check for:

1. Keyword Stuffing

Keyword stuffing is when your website use too many keywords in their content. There is no clear threshold, but when your content contains too many keywords that’s beyond readable, you probably have too many keywords. A natural keyword density will be around 2% to 4%. Reason is, with keyword density of less than 2%, your content may not be focused enough on the topic. Keyword desity of more than 4%, the content will probably be hard to read. It’s not a rule to be within 2% to 4%, but most great content that ranks high and readable stays within 2% to 4% naturally. Try to keep your keyword density reasonable to prevent over-optimization.

2. Hidden Text

Hidden text is old, but we are still seeing people using this to game the search engines. Hidden text is some text which invisible to human eyes but included in the HTML source. Example is when the text color is the same as the page background. More advanced hidden text will be keyword stuffing in image-metas, JavaScript keyword stuffing and CSS stuffing. Google just recently announced that they are able to crawl JavaScript and Css now, so it’s time to rethink your strategy if you are blackhatting! This form of over-optimization will no longer go unnoticed!

3. Duplicate Content

If you copy and paste some paragraphs from other websites into yours, Google and other search engines would flag your content as duplicate and it can drop out your search result. This happens during the Panda update. Google is getting better and better at recognizing who’s original and who’s copycat, which is a good news to the thought leaders.

4. Cloaking Links or Links Spam

Cloaking links is a no-no since very long ago. Link spamming is also dangerous. Basically, any blackhat redirects or door-way pages are all frown upon. Other than this, also check the number of links on your site. If you have too many links pointing here and there just for the purpose of passing link juice that does not help visitor to navigate, remove those links. Google’s tracking visitor behavior and they know which link is necessary, which link is just redundant.

These are just some of the important clues to look for when it comes to over-optimization. To ensure you are not over-optimizing, always follow SEOPressor‘s suggestions. SEOPressor has helped more than 15 million wordpress pages to stay on top of the game. You can probably see some of your competing pages are using SEOPressor. It was released 2 years ago anticipating today’s changes and now, users using SEOPressor see their ranking flourish.

Many SEOPressor users found their site’s ranking performance improving during Panda’s update and improve even more during the recent Penguin’s update. Daniel Tan expressed that they forecast true and genuine SEO will be the way to go, and hence SEOPressor was created to benefit webmasters. It is impossible to achieve over-optimization while using SEOPressor.

SEOPressor Review

seopressorWordPress is decidedly one of the biggest blogging platforms in the world today and SEOPressor takes advantage of this. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several tools have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one such tool. Being a new entrant into this genre, we felt it apt to check out SEOPressor and find out if it is really worth all the talk that is going on about it.

What we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.

Here we shall take a look at why SEOPressor can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other. Continue reading “SEOPressor Review”