5 Marketing Lessons from Our Idiot Brother

When I watch a movie, it’s hard not to draw parallels between it and Internet marketing. Watching Our Idiot Brother, I caught a number of great lessons for all types of marketers. So, what does Paul Rudd, also known as Phoebe Buffay’s boyfriend, have to teach you about being an awesome affiliate?

1. You’re going to fail.

“I try to do good, but it doesn’t always work out.”

It’s important to realize that you’re going to fail at Internet marketing… a lot. You’re going to get it wrong, your first few campaigns won’t make as much as you had hoped, you’re going to build a bad landing page, etc. Failing is a big part of being successful, especially for affiliates. In fact, most affiliates have extremely low success rates with campaigns. So, if you’re going to fail (and you are), just remember to fail fast so that you can get to the success.

2. Have fun with it.

“I have to get back to work on the tomion.”

At the end of the day, if you’re not doing something you love, you’re wasting your time. Affiliate marketers are entrepreneurs and entrepreneurs need passion. Do you want to invest 50 or 60 hours a week working on something you think is “meh”? Of course not. Be sure this is something you love so that you never have to “work” again.

3. People are going to think you’re an idiot.

“I just figured that since you sold it to a uniformed police officer, you must be stupid.”

Everyone is going to think you’re an idiot. Your best friends, your family, the guy you carpool with on Tuesdays – everyone. Who works a 40 hour week and then voluntarily spends time doing work when they get home? Idiots. Conversely, who quits the security of a big company to venture out on their own? Who decides they want to work harder and longer just to be their own boss? Idiots, idiots.

Some of the brightest minds were considered idiots in their time too.

4. Find an unconditional support system.

“I can’t just kick him out… he’s family.”

Being an affiliate is awesome! You can work from your PJs, you can set your own hours, you can do things your own way – it rocks. Sometimes, however, it’s going to be tough. It’s going to be hard when your first big campaign slows to a halt and there are a few weeks where you don’t earn a penny. For this reason, you want to be sure you have an unconditional support system that always has your back. Think family, friends and industry experts.

5. Live in your own world.

“I love my brother, but still, he doesn’t live in the adult world.”

Remember when you were in high school and there was the guy that spent all his time playing World of Warcraft in his parents’ basement? Or when you met that girl who genuinely thought unicorns and leprechauns were real? They were living in their own little worlds and most affiliates do too. Once you get started, it’s hard to transition back from spending hours reading blogs, going to conferences, staying up until 3 a.m. researching keywords, etc.

Have you seen Our Idiot Brother? Do you think it had real value for Internet marketers?

Email Marketing Doesn’t Have to Be Ugly!

The first feeling that comes to mind when you mention the term ‘email marketing’ usually is not positive. With technology constantly developing newer and newer ways to communicate via the internet, some feel that the bland, mundane tasks of email marketing are behind us. Wrong! Even though the world of marketing is constantly changing, email remains a viable way in which to communicate with subscribers about virtually anything. Best of all, you can revamp the process to make it easier, more creative and therefore more appealing to your subscribers. We will discuss a few strategies you can use to deploy this type of success.

Gigantic Potential

The fact is that more people are connected to one another through email than through any other outlet – including Facebook. Email has remained the bridge between “old” and “new”; for those who do not wish to make a phone call but do not want to use social networking, email is a vital component of communication and business. Backing up this assumption is the fact that over 70% of all internet users check their email more than five times per day. While some bloggers, webmasters and businesses are worried about pinging search engines with updates on their site, others are striving to build a line of communication through the most tried and true medium currently on the web.

Personal Preference

Most web users still state that email is the preferred form of communication when it comes to day-to-day business and notifications. Facebook and other social networks may have allowed users to find lost friends and new acquaintances, but people still prefer a more personal form of communication that is generally achieved via email. Another statistic shows that nearly 4 out of 5 people prefer to receive commercial communication via email as opposed to Facebook or other methods – this number alone should seriously make you re-think a strategy that is currently neglecting email marketing.

Effective Reach

We all may think that email marketing is hit or miss; this is true to some extent. However, it is more effective than taking out advertisements or pinging search engines with content in terms of the % of people who read or follow-through on the email. Data shows that nearly 70 percent of people have purchased an item or service within the past twelve months as a result of an email they received. While you certainly will not be buying email lists to accomplish this, this should still give you confidence in maintaining and improving the communication you have with your existing subscriber base.

Conclusion

While many have labelled email as an old, ineffective means of communication, the data shows us that people still prefer email to newer social interaction and do in fact respond to those messages. You can even use email marketing as a way to encourage your subscribers to connect with your brand through platforms like Twitter, Facebook and Google+. If you are willing to accept this and re-commit yourself to expanding and improving your email marketing program, you will be successful.

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Should SEO Companies Be Renamed Content Marketing Companies?

content marketingWith constant shifting occurring in the world of search engine optimization, many have been pondering the question of whether search engine optimization companies should consider a refocus of their abilities – and also, their names. As we begin to see the SEO tactics of the past become outdated and an increasing reliance on social networking, multimedia and interpersonal connections develop, many firms have been considering how to proceed. In this article, we will address those concerns and hopefully provide some clarity as to what the future purposes of these companies should address.

Content Marketing is Evolving

While in the past, search engine optimization consisted of text in the form of quality content or keywords along with pinging backlinks, we are now seeing an evolution that relies on an increasing number of multimedia concepts to be successful. A recent survey showed that nearly 9 out of 10 respondents believe that content marketing will play a bigger role in web development over the next year. The same study shows that more than half of companies plan to address this aspect of outreach in 2013. As more and more webmasters become aware of the value that content marketing has, there will be greater and greater demand for those services.

Making Preparations

While some have said that the renaming is a simple task, the act of preparing for such a shift is much more difficult. It is true that current search engine optimization specialists are still needed in many of the same capacities, but content creation is a different field than SEO; most companies have until recently dealt with one aspect or the other. Firms specializing in these industries will need to consider how they can expand their operations to include both services. Content creation firms will need SEO specialists to make sure their content is distributed, and SEO firms will need content creators as a way to offer a balanced array of services to clients seeking to expand from just traditional SEO.

Examples of Services

What exactly constitutes content marketing? Many may think of simple content creation (articles, pages) at first thought but the concept runs much deeper. One of the more popular current trends in content marketing is the use of infographics to detail a particular subject or field of interest, with the hopes of attracting said individuals to your website. Other examples include viral videos and social networking campaigns that rely on word of mouth. Rather than pinging backlinks on purpose, the goal appears to be shifting to one where content is distributed in the hopes of it going viral – which will create a ton of backlinks on its own.

Conclusion

If the main question is whether search engine optimization companies should re-brand themselves as content marketing companies, the answer is no. A simple renaming will accomplish nothing, but it should be a top priority for search engine optimization firms to begin incorporating content creation and marketing directly into their day-to-day operations. The failure to do so will be seized upon by others and those companies will most likely become the big names in a future we may not yet recognize.

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