The first feeling that comes to mind when you mention the term ‘email marketing’ usually is not positive. With technology constantly developing newer and newer ways to communicate via the internet, some feel that the bland, mundane tasks of email marketing are behind us. Wrong! Even though the world of marketing is constantly changing, email remains a viable way in which to communicate with subscribers about virtually anything. Best of all, you can revamp the process to make it easier, more creative and therefore more appealing to your subscribers. We will discuss a few strategies you can use to deploy this type of success.
The fact is that more people are connected to one another through email than through any other outlet – including Facebook. Email has remained the bridge between “old” and “new”; for those who do not wish to make a phone call but do not want to use social networking, email is a vital component of communication and business. Backing up this assumption is the fact that over 70% of all internet users check their email more than five times per day. While some bloggers, webmasters and businesses are worried about pinging search engines with updates on their site, others are striving to build a line of communication through the most tried and true medium currently on the web.
Most web users still state that email is the preferred form of communication when it comes to day-to-day business and notifications. Facebook and other social networks may have allowed users to find lost friends and new acquaintances, but people still prefer a more personal form of communication that is generally achieved via email. Another statistic shows that nearly 4 out of 5 people prefer to receive commercial communication via email as opposed to Facebook or other methods – this number alone should seriously make you re-think a strategy that is currently neglecting email marketing.
We all may think that email marketing is hit or miss; this is true to some extent. However, it is more effective than taking out advertisements or pinging search engines with content in terms of the % of people who read or follow-through on the email. Data shows that nearly 70 percent of people have purchased an item or service within the past twelve months as a result of an email they received. While you certainly will not be buying email lists to accomplish this, this should still give you confidence in maintaining and improving the communication you have with your existing subscriber base.
While many have labelled email as an old, ineffective means of communication, the data shows us that people still prefer email to newer social interaction and do in fact respond to those messages. You can even use email marketing as a way to encourage your subscribers to connect with your brand through platforms like Twitter, Facebook and Google+. If you are willing to accept this and re-commit yourself to expanding and improving your email marketing program, you will be successful.