googleGoogle+ has managed to catch up with major social networking platforms like Facebook over the past year and is quickly becoming a major player in online communication. With many features similar to that of Facebook as well as Twitter, Google held back for some time in its attempt to build a social platform that is more agile and simpler than its two predecessors. If you have been pondering how to expand your Google+ following, look no further. Here are a few simple tips to quickly (and for free) expand your clout and bring into the fold more interested acquaintances and friends.

People Search

Sounds simple, right? Well, you will want to refine your search to include people who are interested in the same topics and categories that you are in order to gain maximum exposure for yourself and your website/business. By logging into your Google Plus account, selecting the Circles tab and clicking on Find People, you can quickly find like-minded individuals to add to your circles. You can also use existing email contacts to find possible contacts; simply import your email list into Google Plus to see everyone who currently is signed up. You can also invite those who have not joined to sign up.

Returning the Follow Favour

You will have most likely seen individuals add you to their Google Plus circles for various reasons. Maybe you have friends in common or perhaps you have a similar interest. Whatever the reason, it is always a good idea to return the favour by following them as well. This is not only polite but will also expand your clout among those in that person’s circles who may also share similar interests with you. Those who do not return the favour may find that the people who have followed them will proceed to unfollow them in the future.

Share Unique Content

If you want to attract people to your Google Plus profile, then pinging YouTube videos, infographics and other forms of interesting content may be just the thing you need to do. By constantly producing valuable information – whether it is your own or is simply being re-distributed – you will find that more and more people will interact with your page. As time goes on, this will make it more likely that your content is shared by those following you. This in turn will lead to those in your circles sharing the content with their friends and acquaintances and hopefully will translate into you receiving more followers.

Add Share Buttons to Your Site

If you operate a website or business, then you can benefit by adding Google Plus sharing buttons to your pages. By combining this tactic with great content, you can encourage viewers who you may not connect with otherwise to share your content and begin following you or your webpage’s Google Plus profile. This tactic can prove to be beneficial on more than one front as visitors may end up sharing and liking any additional multimedia listed on the page, pinging YouTube videos and other forms of content higher up in search results.

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For nearly twenty years now, the internet has been growing and transforming the way everyone does business and enjoys entertainment. Beginning shortly after the internet’s inception, bloggers have been online and using their portals as a platform to express their opinions and share their knowledge on various subjects. More recently, blogging has become a very profitable venture if done appropriately, but most successful blogs do not generate wads of income on their own. A few, however, have broken out and now are generating six and seven-figure incomes – a seemingly impossible task. It’s not, if you have the right skills, team and motivation.

Right Place, Right Time

We are sure that most large blogs will not outright admit that luck played a role in their own success, but this is a variable that weighs immensely into being successful. Many notable six-and-seven figure blogs like Huffington Post found themselves on the crest of innovation when it came to aggregation and pinging URLs; Mashable was started in 2005 as a blog that was dedicated to exploring the expansion of social media. Unfortunately, it’s practically impossible to artificially create this environment for yourself. Most blogs that wind up being successful start out as a labor of love by one or two people.

Aesthetic Creativity

Many successful blogs remember a time in which they had to “fake it until they made it”. What we mean by that is that their sites were designed to be creative, engaging and pleasing to the eye long before they became household names. Within this realm, you will also need to consider your own branding options such as a logo and site layout. By making a strong, consistent impression upon individuals, you will be more likely to create a bond. Vanilla-themed blogs blend into the rest of the internet and are easily forgotten – even if they have a great repository of information and opinion.

Be Bold, Opinionated, Resilient

Many successful blogs address topics that are heated and controversial; generally, passion breeds activity and with blogs, this is no exception. You should feel free to express your opinion in your own way, but you should also be prepared to deal with the eventual criticism that will come. Some criticism can be helpful – addressing site functionality, content or the range of opinions available are valid critiques that should be considered by you and any staff. However, you must also handle the criticism that will arise as a result of being opinionated. This type of criticism is necessary as it will continue the dialogue and discussion that brings people back to your site time and time again.

Getting the Word Out

Once you have built a solid base of readers and have been pinging URLs to your site to the major search engines, you will find that advertising is the final frontier in which you will have to compete. There are countless blogs out there vying for attention; what sets yours apart from the rest? There are both free and paid forms of advertising you can use to expand your blog’s profile – in the beginning stages, free advertising is the best route. Once your site is generating a measurable amount of revenue, it may be best to pour that back into targeted advertising efforts in order to expand your reach.

freebase

Recently Google has decided that they are moving into the Knowledge Graph arena. What this means is Google is working to provide “real-world” answers to searchers “real-world” questions. Freebase is where Google is getting the data to build it’s Knowledge Graph. The best part is, YOU can put your info into it and it’s FREE! It’s like a wiki site basically.

What is Freebase?

Freebase is a database owned by Google of topics and entities that are associated with real people, things, etc. Freebase is 100% open-source so anyone can add to it.

The basic element in Freebase is a topic. As an example, there are multiple topics with the title “William Shakespeare” (one is about the 1950’s singer, one is about the famous poet, etc.). Each topic in Freebase is assigned a unique ID.

These topics can then be grouped into bases. Think a YouTube channel and you get the idea of what a base is. One could create a base named “English Literature” and add to it Agatha Christie, William Shakespeare, or other related topics. Inside bases, a person can also a thing called “views” which are kind of like playlists.Continue reading