Think back to when you first tried your hand at affiliate marketing. What was your first campaign? Was it a success? The fact of the matter is that new affiliates make tons of mistakes. Heck, even affiliates who have been in the game for years make mistakes. There are two very common, very dangerous affiliate mistakes that shine above the rest though.
It’s natural, especially when you’re new to the game, to want to move on and multiply. If things aren’t working out, you’ll want to try a different offer, a different niche. If things are going great, you’ll want to expand and build campaign after campaign.
The problem here is that most campaigns aren’t successful from the get-go. It usually takes quite a while to perfect a campaign and really make it work for you. While it’s important to fail fast to succeed fast, you want to make sure you’re not in too much of a rush. Like all things in life, it’s about balance.
Of course, there’s the opposite approach. That is, sticking to one or two campaigns for too long. Whether or not they’re profitable for you is irrelevant. Putting all of your eggs in one basket, regardless of the industry, is not a good idea. What if one of those campaigns takes a nosedive?
Remember, affiliate marketing is not a perfect science. It’s true that most affiliates have seen the majority of their success from approximately 10% of their campaigns, but that other 90% is important. You have to try new things and experiment if you want to reap the rewards.
Plus, this is not a predictable industry (for the most part). There are ups and downs, ups and downs, ups and downs. What happens if you’re only running two campaigns and they’re both going down at once?
The moral here is to find a happy medium between too many campaigns and too few campaigns. Leaning too far in one direction could mean the difference between affiliate success and affiliate failure. Often, it is hard for new affiliates to master this delicate balancing act, which is the real barrier to entry in Internet marketing.